Google and Meta.Watch your ads grow.
See exactly why.
Fourteen years running Google and Meta for people spending real money. The pulling, the reporting and the first pass run on software I built. The judgment is mine, and the working is yours.
One named account manager, written into every contract.
14 yrs
Google and Meta, hands on the account
$300M+
Personally managed, 14 years
2025
Google Ads Impact Award
Google's award, for work on an agency account Jeff ran. Not to KWW.
Take any of it. The verdict comes in writing.
Everything I learn inside client ad accounts gets published here. The tools run in your browser.
The tools ask for an email. That is where the written verdict goes.
Tools
Three ways people get here.
One of them is you.
01
Your agency went quiet two weeks after you signed.
The Burned Owner
You've been here before. Sharp on the call, quiet two weeks after you signed.
You need proof this one is different, not another promise that it is.
02
You've run it yourself for years. The account outgrew your calendar.
The DIY-Stalled Owner
You built something that worked. Then it needed more hours than you have.
That's a time ceiling, not a skill ceiling. Everything you learned still counts, and you'll be the sharpest client I have.
03
You've never hired an agency and don't want to waste the first $5K.
The First-Timer
You've never hired an agency and you don't want to waste the first $5K.
Before a dollar goes to ads, we talk about your offer, your buyer, and what CPL should cost in your market.
The posts are the whole post, not a teaser for one.
Reading
Your Google Ads budget is decided by 30 conversions, not your gut
Google's own eligibility floor is 15 conversions in 30 days. The number you actually want before you trust the bidding is 30.
TargetingStop asking your agency to target your ICP
The platforms cannot see what you mean by it. Here is what they can see, and how to aim with that instead.
Lead quality"These leads are unqualified" is usually a sales problem
Before you touch the campaign, check what happens in the ninety minutes after the form gets filled in.
AIClaude is your editor, not your writer
Where AI actually earns its place in the work, and the point at which it starts costing you the thing that made the writing yours.
Built Right
The weekly breakdown of what's wrong with most ad accounts, and how to fix it.
One insight. One mistake. One fix. Every week.
What's in every issue
A real account problem, named
The fix, with the actual settings
What it cost or saved, in dollars
Free. Unsubscribe in one click. No pitch sequence.
What active account
management produces.
No "we improved performance." Numbers from real accounts.
Already spending · Could not see what worked
Google was already winning. Nobody could see it.
Budget split across channels, no way to compare them. One dashboard made Google's efficiency obvious. Dollars moved. Q2 closed $103K on the same total spend.
"A dashboard that shows me exactly how we're performing and where our dollar is best spent." Business owner, home services, roofing
Roofing
Google Ads, multi-channel budget
Cost per appointment
Revenue, Q1 to Q2
Same total spend, both quarters. $103K closed in Q2.
Never ran an ad · Built from zero
Never ran an ad. 19 qualified leads out of the gate.
No history, no benchmark, nothing built for digital. Research found one underowned lane: EV charger installs. Month one worked, with no old account to fix.
What $157 buys · illustration, not this client's figures
At a $2,400 install and a 30% close rate: $523 to win a job, about 4.6× back. Your numbers land somewhere else. That's what the calculator is for.
"I'd never run ads before. Month one, the phone was ringing with EV charger installs. I wasn't ready for it to work that fast." Business owner, home services, electrical
Electrical
EV charger installation
Qualified leads, first month live
Each mark is one qualified lead, at $157.
What stood out most was their responsiveness and willingness to adapt. As priorities shifted on our end, they stayed flexible and solutions-oriented without losing momentum.
KWW has been an absolute game changer, especially in todays age where everyone and their mother are starting agencies.
Let's read your account
together.
Whatever you decide afterwards is up to you. Plenty of people take the notes and keep running it themselves.
Google Ads, Meta Ads, or both
The Account Read
30 minutes. We go through your account together and I tell you what I see, including the parts that are working. You leave with it in writing. No pitch deck, no obligation.
The person who reads your account runs your account.
Request the Account Read