Fourteen years and $300M+ in ad spend, personally managed.
Know what a lead costs and the budget it takes to work before you spend a dollar. If the math does not hold, the tool says so.
Tools
01
Your agency went quiet two weeks after you signed.
You need proof this one is different, not another promise that it is.
02
You've run it yourself for years. The account outgrew your calendar.
That's not a skill ceiling, you just need more time. Everything you learned still counts, and you'll be the sharpest client I have.
03
You've never hired an agency and don't want to waste the first $5K.
Before a dollar goes to ads, we talk about your offer, your buyer, and what CPL should cost in your market.
Reading
The weekly breakdown of what's wrong with most ad accounts, and how to fix it.

What's in every issue
A real account problem
The fix with the actual settings
The dollars it cost or saved
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No "we improved performance." Numbers from real accounts.
Already spending · Could not see what worked
Google was already winning. Nobody could see it.
Budget split across channels, no way to compare them. One dashboard made Google's efficiency obvious. Dollars moved. Q2 closed $103K on the same total spend.
"A dashboard that shows me exactly how we're performing and where our dollar is best spent." Business owner, home services, roofing
Roofing
Google Ads, multi-channel budget
Cost per appointment
Revenue, Q1 to Q2
Same total spend, both quarters. $103K closed in Q2.
Never ran an ad · Built from zero
Never ran an ad. 19 qualified leads out of the gate.
No history, no benchmark, nothing built for digital. Research found one underowned lane: EV charger installs. Month one worked, with no old account to fix.
What $157 buys · illustration, not this client's figures
At a $2,400 install and a 30% close rate: $523 to win a job, about 4.6× back. Your numbers land somewhere else. That's what the calculator is for.
"I'd never run ads before. Month one, the phone was ringing with EV charger installs. I wasn't ready for it to work that fast." Business owner, home services, electrical
Electrical
EV charger installation
Qualified leads, first month live
Each mark is one qualified lead, at $157.
What stood out most was their responsiveness and willingness to adapt. As priorities shifted on our end, they stayed flexible and solutions-oriented without losing momentum.
KWW has been an absolute game changer, especially in todays age where everyone and their mother are starting agencies.
14 yrs
Google and Meta, hands on the account
$300M+
Personally managed
2025
Google Ads Impact Award
Google Ads, Meta Ads, or both
We go through your account together and I tell you what I see, including the parts that are working.
The person who reads your account runs your account.
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