The Account Read. Thirty minutes on your Google or Meta Ads account, with the person who would run it.
We go through the account together on a screen share. I tell you what I see, including the parts that are working, and you leave with it in writing.
Free. No pitch deck. Google Ads, Meta Ads or both, any account size.
Kimura Worldwide
Account Read
Google Ads · Sample account · Yours to keep either way
The brand campaign is doing exactly what it should.
Leave it alone. Whoever touches this account next should know that.
About a third of search spend goes to terms that have never produced a lead.
Twelve months of search terms, sorted by spend with zero conversions.
Conversion tracking counts every call, including the ones under thirty seconds.
The bidding has been learning from wrong numbers. Nothing else moves until this does.
Nothing is prepared in advance and nothing is presented. The account is on screen the whole time, and you are the one driving it.
05 min
Your best month. What a closed job is worth. What has already been tried.
525 min
You share your screen from your own login. I read the account out loud, in the order I would fix it, and say what I see as I see it.
You can stop me on anything.
2530 min
The changes I would make in week one, and whether the account needs a manager at all.
Bring
Whether the layout matches how you actually make money.
Whether the numbers on your reports are the numbers.
Where the spend goes, and where it should not.
What never produced a lead, in dollars rather than a score.
Named, so the next person in the account does not break it.

The person on the call is the person who would run the account. Fourteen years in paid media, most of it inside accounts spending more per month than most businesses spend in a year.
2025
Google Ads Impact Award
Google's award, for work on an agency account Jeff ran. Not to KWW.
Jeff Kimura, Kimura Worldwide. Orange County, California.
Both started with the read. Both are blinded, and both are on the results page in full.
Already spending · Could not see what worked
Google was already winning. Nobody could see it.
Budget split across channels, no way to compare them. One dashboard made Google's efficiency obvious. Dollars moved. Q2 closed $103K on the same total spend.
"A dashboard that shows me exactly how we're performing and where our dollar is best spent." Business owner, home services, roofing
Roofing
Google Ads, multi-channel budget
Cost per appointment
Revenue, Q1 to Q2
Same total spend, both quarters. $103K closed in Q2.
Illustration. Not this client's crew or job.
Never ran an ad · Built from zero
Never ran an ad. 19 qualified leads out of the gate.
No history, no benchmark, nothing built for digital. Research found one underowned lane: EV charger installs. Month one worked, with no old account to fix.
What $157 buys · illustration, not this client's figures
At a $2,400 install and a 30% close rate: $523 to win a job, about 4.6× back. Your numbers land somewhere else. That's what the calculator is for.
"I'd never run ads before. Month one, the phone was ringing with EV charger installs. I wasn't ready for it to work that fast." Business owner, home services, electrical
Electrical
EV charger installation
Qualified leads, first month live
Each mark is one qualified lead, at $157.
Illustration. Not this client's crew or job.
The questions people ask on the call, answered here so the call can be about the account.

No. There is no pitch deck and no proposal at the end. If the account needs a manager, I will say so. If it does not, I will say that too. Plenty of people take the notes and keep running it themselves.
No. You share your screen from your own login. No logins, invitations or access changes hands for the read.
Bring the account anyway. The findings are written plainly enough to hand to the agency you already pay, and a second set of eyes on an account you are funding is the cheapest audit you will get.
The read needs an account to read. If you have never advertised, the call becomes a pricing conversation instead: what your first ninety days would cost against your real job value, and whether that math works.