Budget & Bidding

Your Google Ads Budget Is Decided by 30 Conversions, Not Your Gut

Jeffrey Kimura

Published on: 09/05/2026

Google lets you switch on smart bidding with zero conversion history. Under 30 conversions a month, its own docs say performance can swing up to 100%.

Budget & Bidding

Read It

Two ways this goes from here.

A business owner standing at a counter in an empty room, reading a short printed report held in both hands, phone set face-down beside them.

Almost ready

The Account Read

Thirty minutes. We show you exactly where the money went. You leave with a written finding, not a pitch deck.

Request the Audit

Ready to move

Talk About Working Together

We confirm fit on a call, scope the engagement, and get started. The Scope of Work is the contract, and your account manager is named in it.

Start the Conversation

Jeff Kimura seated on a stool in a bright room, chambray shirt over a white tee, looking off-camera mid-conversation.

I talk about all things digital advertising.

Microsoft rep on the platform side. Large budgets on the agency side. In-house on the brand side. Most of those years deep in paid search, and lately just as much in the paid social ecosystem. Documenting everything I learn throughout the course of my career. I'm interested in growth generally: accounts, teams, and the slow, painful growth of my golf game.

$300M+ Personally managed

12 yrs In paid search

2025 Google Ads Impact Award

Nobody showsWhat's going oninside your account.

Get the next one first.

Your Google Ads Budget Is Decided by 30 Conversions, Not Your Gut

Two ways this goes from here.

The Account Read

Talk About Working Together

I talk about all things digital advertising.

Nobody showsWhat's going on
inside your account.