Lead Quality

Are Your Google Ads Leads Really Unqualified? 4-Question Test

Jeffrey Kimura

Published on: 09/02/2026

Most complaints about unqualified leads are speed-to-lead and follow-up failures wearing an ads costume. Here's the four-question test, and who owns what.

Lead Quality

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Two ways this goes from here.

A business owner standing at a counter in an empty room, reading a short printed report held in both hands, phone set face-down beside them.

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The Account Read

Thirty minutes. We show you exactly where the money went. You leave with a written finding, not a pitch deck.

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Talk About Working Together

We confirm fit on a call, scope the engagement, and get started. The Scope of Work is the contract, and your account manager is named in it.

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Jeff Kimura seated on a stool in a bright room, chambray shirt over a white tee, looking off-camera mid-conversation.

I talk about all things digital advertising.

Microsoft rep on the platform side. Large budgets on the agency side. In-house on the brand side. Most of those years deep in paid search, and lately just as much in the paid social ecosystem. Documenting everything I learn throughout the course of my career. I'm interested in growth generally: accounts, teams, and the slow, painful growth of my golf game.

$300M+ Personally managed

12 yrs In paid search

2025 Google Ads Impact Award

Nobody showsWhat's going oninside your account.

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Are Your Google Ads Leads Really Unqualified? 4-Question Test

Two ways this goes from here.

The Account Read

Talk About Working Together

I talk about all things digital advertising.

Nobody showsWhat's going on
inside your account.