TAKING A SHOPIFY STORE FROM "IDEA" TO $560K+ REVENUE
GOURMET CHOCOLATE BRAND
TAKING A SHOPIFY STORE FROM "IDEA" TO $560K+ REVENUE
GOURMET CHOCOLATE BRAND
01
THE CONTEXT
Forced into innovation by the 2020 lockdowns, a thriving brick-and-mortar gourmet chocolate shop faced a tough decision: wait out the storm or adapt. Choosing agility, they pivoted swiftly, building a Shopify store and launching online sales.
02
THE PROBLEM
Blind Launch: No conversion data left this brand in the dark, unsure if the online store would succeed.
Sales Drought: Despite a surge in online competitors, this store remained stagnant, lacking insights due to poor data tracking.
Unknown Brand: Stepping out of their local area, they now needed to build national brand awareness online.
Ineffective Ads: The existing Google Ads and Meta Ads campaigns failed to generate converting traffic, leaving them with a leaky funnel.
03
OUR SOLUTION
Unleashed Data-Driven Insights: Installed comprehensive tracking pixels to reveal the true impact of each ad campaign, driving data-driven decisions for optimized ROI.
Full-funnel Ad Strategy: Activated a multi-pronged strategy, blending "push" and "pull" tactics to create demand and capture intent simultaneously, maximizing reach and conversions.
Google Ads Reimagined: We rebuilt the Google Ads account from scratch, leveraging every targeting capability. This included full-funnel keyword targeting, long tail keyword mining, negative keyword mapping, and Google's AI features to unlock hyper precise targeting.
Meta Ads 2.0: Unleashing AI power with a rebuilt structure and test-first approach, driving optimized targeting for maximum impact.
04
HOW WE HELPED
Optimized Ads: Scaled their 4-figure budget into a 6-figure powerhouse, driving over $560K in revenue.
Fueled Growth: Not only did their ads pay for themselves and our services, but the additional profit allowed for further investment in email marketing, CRO, and abandoned cart recovery tools.
Unlocked Potential: Using data-driven insights, we identified "Vegan Chocolates" as a trending category, which is now their best seller.
Brand Recognition: Landed features in Forbes and the Food Network, positioning them as a go-to holiday gift.
Expanded Reach: The increased brand awareness helped secure national grocery store partnerships through strategic wholesale deals.
05
THE
RESULTS
Since taking over ad management in 2020, we've driven:
A 170% surge in users: More customers discovering and engaging with the brand.
Revenue Skyrocketed by 470%: Fueling significant business growth.
A staggering 728% increase in brand queries: People are now more actively searching for this brand!
MISSION & VALUES
Grow. Measure. Repeat. Your Data-Driven Ad Partner.
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