Full-Funnel Reporting and Attribution Model: We implemented comprehensive reporting and attribution to measure performance across all touch points in the marketing journey, enabling data-driven budget optimization. This empowered us to allocate resources more effectively and ensure each channel contributed to achieving our overall goals.

Maximizing Visibility for High-Intent Traffic: We adopted a "full-court press" approach to capture high-intent traffic, particularly focusing on paid search. By leveraging Search Ads 360, we optimized bids based on lower-funnel engagement metrics such as demos or free trials, going beyond just "leads" or "conversions." This ensured we reached individuals actively seeking solutions, maximizing return on investment.

Creating Demand and Nurturing Leads: We harnessed the power of social media to build brand awareness and nurture leads throughout the decision-making process. Beyond simple awareness campaigns, we engaged with practices on social platforms, keeping them informed and valued as they considered their options. This helped increase funnel velocity and convert interest into qualified leads.