Spend Doubled. Return Held at 3.51x.
Jeffrey KimuraPublished on: 29/10/2026
A DTC menswear brand more than doubled its monthly Google spend over 22 months. Return on ad spend held at 3.51x on Shopify revenue.
Everyone showsa good month.
Here's what it cost.
Real accounts, with the budget behind every number and the month it went sideways left in. Where a client asked to stay unnamed, the company is blinded and the figures are not.
Real account Real numbers What changed What it cost
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