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Stop Building a New Ad for Every Sale

Stop Building a New Ad for Every SaleJeffrey Kimura
Published on: 09/29/2026

Running a sale? Campaign-level headlines and descriptions beat a new pinned RSA on learning, serving and cleanup. Here's when each one wins.

campaign level headlinescampaign-level assetspromo RSApinning headlinesresponsive search ads sale
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The Big-Budget Ads Manager Will Wreck Your Small AccountNew Blog Post

The Big-Budget Ads Manager Will Wreck Your Small AccountNew Blog PostJeffrey Kimura
Published on: 09/22/2026

Two kinds of ads manager exist and they're built for opposite jobs. Hire the fast one for a small account and you'll pay for lessons a big account learns in a week.

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Nobody Knows Which Ad Is Going to Work, Including Me

Nobody Knows Which Ad Is Going to Work, Including MeJeffrey Kimura
Published on: 09/15/2026

The honest answer to what makes a good Meta ads manager is knowing what will hit. Then you find out nobody does. Here's what you're really buying, and what to ask on the call.

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You Don't Have a Lead Problem. You Have Four Ads.

You Don't Have a Lead Problem. You Have Four Ads.Jeffrey Kimura
Published on: 09/08/2026

I counted the live ads on a category leader and on 16 local contractors on the same day. 830 against three. Here's what that gap is actually costing you.

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Jeff Kimura seated on a stool in a bright room, chambray shirt over a white tee, looking off-camera mid-conversation.

I talk about all things digital advertising.

Microsoft rep on the platform side. Large budgets on the agency side. In-house on the brand side. Most of those years deep in paid search, and lately just as much in the paid social ecosystem. Documenting everything I learn throughout the course of my career. I'm interested in growth generally: accounts, teams, and the slow, painful growth of my golf game.

$300M+ Personally managed
12 yrs In paid search
2025 Google Ads Impact Award

Google and Meta ads for owner-run businesses. Orange County, California.

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